Pocket Companions

Since the 80s, consumers crave for these gadgets
. There is something magical about them. Students, working class, celebrities and even housewives gone bananas over them! (Remember the infamous "Tamogotchi Fever", the brickgame phenomenon and now the exorbitant iPAD water-goods prices!) These icons come and go – You see them everywhere – on the MRT, in the cafe, in the schools, in the office and even in the loos. They transform human behaviors. Students vying for coolness in schools,
adults socializing through them and commuters go "zombie-ing". Big brands ballooned overnight. Think Nintendo, Sony, Bandai and now Apple. All of them have 1 thing in common – Thanks to the invention of batteries – Without it, these personal hand-held entertainment devices won’t exist today.

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