GUERRILLA MARKETING AT CAUSEWAY BAY, HONG KONG

SHOE BRAND – CAMPER – did a "hit-&-run" guerrilla marketing stunt today at Causeway Bay. It was superbly entertaining and attention-grabbing. Surely, people noticed the brand (but not sure if this drives sales later). Still, the dramatic act attracted a lot of press media and froze the entire shopping street. The actors were super cool in their acting and they made fun of the people along the street. Watch my video capture below (Poor construction worker – he was just paving the road and he didn’t know he was the "highlight" of Camper’s joke until much later).

 

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