GUERRILLA MARKETING AT CAUSEWAY BAY, HONG KONG
November 14, 2009 Leave a comment
SHOE BRAND – CAMPER – did a "hit-&-run" guerrilla marketing stunt today at Causeway Bay. It was superbly entertaining and attention-grabbing. Surely, people noticed the brand (but not sure if this drives sales later). Still, the dramatic act attracted a lot of press media and froze the entire shopping street. The actors were super cool in their acting and they made fun of the people along the street. Watch my video capture below (Poor construction worker – he was just paving the road and he didn’t know he was the "highlight" of Camper’s joke until much later).
12 years away from home - Singapore. Writing my stories here for my lovely mum & dad, friends and most importantly, for my wife & son back home. A self-confessed gadget freak, a spontaneous prankster on the outside and a warm loving heart inside. Enjoying a happy life with loving families, friends plus a dream job. Realising mum’s motto – “Exceed Yourself Every Day”. Always believing that “Simplicity is Beauty”.
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